Social Travel has proven to be not just a short-term trend – it’s here to stay! It’s been announced as THE travel trend of 2012 and is revolutionising the way we travel and experience the world today. Instead of staying in a regular hotel, Social Travel is about staying at other people’s places, meeting new people from all over the world and experiencing a destination in a much more authentic and local way.
Few facts according to the data:
- Everyday there are more iphones sold than babies born worldwide;
- 85% of travellers use social media on vacation; and
- 100% of travel companies have a Facebook account in 2012.